The Webinar Ad Cheat Sheet | Made by Spark
Made by Spark

Free PDF for coaches and service providers

Stop staring at a blank page. Get The Webinar Ad Cheat Sheet.

It takes your webinar registration ad from empty draft to published. You get 25 text lines to fill in, 18 b-roll ideas you can shoot on your phone, and a checklist to run before you go live.

What's inside

  • 25 text lines in five types: topic, audience, problem, process, and warm audience. Fill in the blanks.
  • 18 b-roll ideas, split between coaches and service providers. Phone, natural light, nothing staged.
  • 8 real ads broken down by structure, so you can see why they work.
  • A pre-publish checklist so the ad, the registration page, and the webinar time all match.

From staring at the cursor to hitting publish.

Before the cheat sheet

  • A blank page, and a cursor blinking at you like it is waiting for rent.
  • A polished ad graphic that looks like an ad, so people scroll right past it.
  • Guessing what to say, then second-guessing it.
  • Not sure the ad and the registration page say the same thing.

After the cheat sheet

  • One of 25 lines to start from, filled in with your topic, weekday, and time.
  • B-roll shot on your phone that looks like it belongs in the feed.
  • One offer, one line of text, one clear next step.
  • The checklist run, the ad opened on your phone, and the ad published.
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